Global head of emergency PR China
Sony Battery recognizes the battery door is a failure, the global head emergency PR China
The Chinese market was the Sony Pictures Entertainment business, the next breakthrough, “Sony in China, first and foremost an entertainment company.” Stringer said. The young director Lu Chuan’s to be affiliated with Sony are positioning the company becomes all the more flavor is full of entertainment.
In fact, an extension sony VGP-BPL5A line of business is too broad, Sony in different countries tend to highlight only the most important business, it is a film company in India, in Japan, home appliances manufacturers in China with the United States position would be the same as it is “entertainment + electronics “, it has in China, shooting the film” Crouching Tiger “and” Kung Fu Hustle. ”
According to a high bamboo basket Shizuo introduction, and now, China’s business scale is Sony’s fastest-growing in the world, Sony also plans within a decade, so that China will surpass Japan to become the world’s second largest market for Sony.
This can not help Sony to change the financial problems remains to be seen, but sony VGP-BPL11 favor to win the Chinese market is indeed spared no effort. Currently, Sony’s 99% of Chinese employees from the local, the same against China launched a large number of public welfare activities, such as the sale of every one Sony LCD television will donate 10 yuan public welfare undertakings. “As of 2005 fiscal year, Sony has been in China’s output value reached 47 billion U.S. dollars, Sony must pay great attention to China.” Stringer said. (Zhang Li-Ming / Wen Li Mu Yi / Chang)
Afternoon, arriving in Beijing for “Sony Expo sink” to join in the global CEO of Sony, Howard Rifkind, facing reporters about the recent troubled by Sony’s “Battery Door” event question, Howard will be to pass the microphone to the Sony CEO China of high bamboo basket Shizuo. High bamboo basket Shizuo only that “although it will face the blame, but Sony is the failure of the learning experience,” right “battery door” incident progress, remedial measures, and so silent. High bamboo sony VGP-BPS11 basket Shizuo that Sony will be the first dedicated to the Sony China’s growth into an entertainment company.
Pairs of Sony’s executives, the “Battery Door” event has become inevitable thorny issue, even in the popular exhibition “Sony Expo sink” at the opening ceremony. “Challenge the failure of the battery area.” Sony, China Jing-hsiung, chairman of the high bamboo basket. The specially came to Sony’s global CEO Howard Stringer insisted that will not be “sony VGP-BPS12 Door” event to adjust margin targets.